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Company name
Contact name
Function
Email
Telephone
Responsible for the briefing
Date
What is your role within this company today?
What were your reasons for opening this company?
Why does the company have that name? What does it mean to you?
How do you see the company in 5 years? And in 10?
Can the company be something else in the future or operate in another segment? If so, what would it be?
What made you come to me to create a Visual Identity project. Why is this important to you and your company?
Why do you believe people need your company?
Briefly define what your company is about.
What is the current moment of the company?
How long has your company existed?
What products or services does your company offer?
What makes your company special?
Does your company have a slogan?
Does your company have competitors? Who are they? Tell us a little about them if you think it's necessary. Put names and links if you can.
Do your competitors offer something that your company does not?
What missions, visions and values of your company?
What social class?
What age bracket?
Gender (single answer)
Totally male
Fully female
Predominant male, not very feminine
Predominant female, not very male
Both genders
Who are they? Describe with your words.
How would you like customers to describe your company?
How do you expect your client to find your company?
Which locations do you believe your customer will see the most of your company logo. Add in order of importance.
Choose attributes that have more to do with your brand / company
Serious
Extroverted
Jolly
Playful Modern
Conservative
Nerd
Elegant
Discreet
Sensitive
Mature
Adventurer
Traditional
Calm Wise Energy
Leader
Wise
Accessible
Exclusive
Scientific
Creative
Romantic
Technique
Bold
Big
Arrogant
Futuristic
Formalistic
Sober Complex
Rational
Old
Open
Mind
Irreverent
Emotional
Tranquil
Intuitive
Different
Exclusive
Curious
Persistent
Disciplined
Professional
Respectful
Analytical
Bold Serious
Technical
Serious
Accessible
Artistic
Reserved
Modest
Dazzling
Current
Standardized
Innocent
Free
Academic
Subtle
Modern
Basic
Casual
Rigorous
Dreaming
Idealist
Agressive
Small
Conventional
Simple
Coarse
Predictable
Daily
Life Pessimistic
Multifacetted
Refined
Promising
Enigmatic
Mass Industrial
Nostalgic
Common
Of those words you have chosen, quote 3 that you consider strongest.
If your company were a person, as it would NOT be
Serious
Extroverted
Jolly
Playful Modern
Conservative
Nerd
Elegant
Discreet
Sensitive
Mature
Adventurer
Traditional
Calm Wise Energy
Leader
Wise
Accessible
Exclusive
Scientific
Creative
Romantic
Technique
Bold
Big
Arrogant
Futuristic
Formalistic
Sober Complex
Rational
Old
Open
Mind
Irreverent
Emotional
Tranquil
Intuitive
Different
Exclusive
Curious
Persistent
Disciplined
Professional
Respectful
Analytical
Bold Serious
Technical
Serious
Accessible
Artistic
Reserved
Modest
Dazzling
Current
Standardized
Innocent
Free
Academic
Subtle
Modern
Basic
Casual
Rigorous
Dreaming
Idealist
Agressive
Small
Conventional
Simple
Coarse
Predictable
Daily
Life Pessimistic
Multifacetted
Refined
Promising
Enigmatic
Mass Industrial
Nostalgic
Common
If necessary, add some more features.
Is there a colour you want in your brand?
Is there a color you don't want in your brand?
Is there anything you don't want in your brand?
Thinking only about visual aspects, select some attributes that have some relation with your brand.
Serious
Extroverted
Jolly
Playful Modern
Conservative
Nerd
Elegant
Discreet
Sensitive
Mature
Adventurer
Traditional
Calm Wise Energy
Leader
Wise
Accessible
Exclusive
Scientific
Creative
Romantic
Technique
Bold
Big
Arrogant
Futuristic
Formalistic
Sober Complex
Rational
Old
Open
Mind
Irreverent
Emotional
Tranquil
Intuitive
Different
Exclusive
Curious
Persistent
Disciplined
Professional
Respectful
Analytical
Bold Serious
Technical
Serious
Accessible
Artistic
Reserved
Modest
Dazzling
Current
Standardized
Innocent
Free
Academic
Subtle
Modern
Basic
Casual
Rigorous
Dreaming
Idealist
Agressive
Small
Conventional
Simple
Coarse
Predictable
Daily
Life Pessimistic
Multifacetted
Refined
Promising
Enigmatic
Mass Industrial
Nostalgic
Common
Feel free to say more about your company or give final considerations.
Have you painted the establishment and/or bought the furniture?
Does your company or any product you sell have a history?
Do you have any references?
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